The popularity of video on social media is on the rise, and with more videos available than ever before, it is crucial to develop a strategy to stand out and engage the audience.
We gathered a list of 8 tips that have been shown to increase interaction.
1. Hook.
The "hook" should catch the user’s eye and stimulate their curiosity. If you fail to ”hook” them within the first 3 seconds, they will lose interest and move on to the next video. The videos should start with a teaser and build toward the main event or use storytelling techniques.
2. Jump on trends.
Recreate trending videos and use the latest music and trends on TikTok and Instagram. Let me tell you a secret, the trends start on TikTok and then move to Instagram.
3. Hashtags Make sure to add hashtags, It will help the algorithm serve your content to the relevant audience for your brand
4. Instagram tip - reshare Reels to your story.
Adding and resharing your Reels to your story will increase exposure and engagement if your followers haven’t seen it on their reels they will see it on their story.
5. Call to action Including CTAs makes it easy for customers to buy new products or take advantage of limited-time discounts by designing a clear call-to-action for your video content.
6. Templates
Take advantage of the Instagram Reels template and CapCut template for TikTok to create trending content in only a few minutes.
7. Post consistently Keeping your audience engaged can be made easier by posting regularly.
8. Caption Include detailed caption on your Reels / TikTok . Captions using searchable phrases and hashtags boost content discoverability and they’re a great opportunity to interact with your audience and encourage them to leave comments.
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